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Your guide to become the go-to brand

As creators, founders, and entrepreneurs, we all know that "Brand" is important. A brand is not the end goal—it’s the vehicle to conquer your addressable market. A brand is more than a logo or a tagline—it’s the perceptions, associations, and reputation people have about you and your business. The moment you step into the world as an creator, founder, and entrepreneur your brand exists. The question is: are you building it intentionally? Building a brand that delivers real bottom-line value is difficult. It requires a unique combination of strategic business insight and creative execution. It’s about owning a space in consumers' minds before they ever decide to buy. That’s why a brand is often called Mental Real Estate.
As Marty Neumeier famously put it: "A brand is not what you say it is. It’s what they say it is.”

The problem? Most brand rely solely on short-term tactics

Many brands try to grow solely by targeting people who are already in-market (~5%) through Sales Activation activities, such as: - Retargeting ads for website visitors - Discount campaigns to convert warm leads - Google Search ads targeting high-intent keywords - Email sequences designed to push hesitant buyers over the edge

While these methods can drive short-term sales, they fail to build long-term brand equity or expand the total addressable market. The result? Diminishing results.

The solution? Integrating Brand Building and Sales Activation

Around 95% of your potential buyers are not in-market, and no matter how hard you try, you can't force them to be.

However, you can increase the likelihood that they think of your brand when they are ready to buy. How? Through Brand Building activities.

Imagine building a revenue engine fueled by customers who actively search for YOUR BRAND. It’s how companies:
✔ Increase their contribution margin
✔ Reduce dependency on paid acquisition
✔ Achieve sustainable, long-term growth

Do you want to achieve this as well? That’s why I’m currently writing a new online book called The Brand Advantage—a blueprint for building a brand that drives real business outcomes.

My goal is to officially launch the book in Q1 2025.

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What can you expect from The Brand Advantage? You’ll learn how to build not only a personal brand that establishes you as a trusted authority but also a business brand that provides real solutions to your audience’s needs. Together, we’ll transform you from a “best-kept secret” to a recognized, go-to founder with a brand that stands out and succeeds. In The Brand Advantage, you’ll discover how to unlock your brand’s full potential, driving measurable long-term growth while lowering acquisition costs. This guide empowers creators, founders, and entrepreneurs to move beyond short-term tactics and build a brand that dominates its category.

- Create: Establish a brand that is memorable and perceived as distinctly different from competitors - Grow: Build a brand that’s well-known, easy to find, and simple to buy from - Scale: Implement scalable brand systems that amplify your offer and sustain growth


Who is The Brand Advantage for? Whether you're a creator, founder, business owner, or marketing leader, The Brand Advantage will equip you with the tools and insights to build a brand that wins.

- Entrepreneurial creators who want to transform their audience and influence into a sustainable, long-term business. - Start-up founders looking to build a competitive edge and establish a unique position in crowded markets - Scale-up founders aiming to strengthen their position and grow in competitive markets - Business owners frustrated by rising acquisition costs and diminishing returns on paid advertising. - Marketing leaders who want to align their teams around a brand strategy that delivers the desired business outcomes - Visionary investors who know that businesses with a solid brand foundation deliver stronger financial outcomes and greater market valuation. - Forward-thinkers ready to move beyond "quick wins" and invest in creating a brand that builds equity and consistent revenue growth

Who is The Brand Advantage not for?

While The Brand Advantage offers powerful insights and tools to create, grow, and scale your brand, it’s not the right fit for everyone.

- Those focused solely on discounts and promotions: If your strategy relies exclusively on short-term tactics like discounts, this approach won’t align with your goals - Those who seek quick, short term gains: Brand building and optimization often take time. If someone is looking for quick fixes or short-term results, this approach might not be ideal. - People who are resistant to change or new ideas: individuals or companies who are not open to evolving their brand or adopting new strategies - Companies with no resources to invest: Effective brand building requires time, effort, and financial commitment, making this unsuitable for those with extremely limited resources.

➡️ How can I get a copy?

Fill in your details and click the button to reserve a copy in advance. If you request your copy before July 1, 2025, you’ll get access for free (valued at €49.99).

The book will be published in English, allowing me to connect with a broader audience of creators, founders, and entrepreneurs—and challenge myself to deliver the best possible content.

Make sure you request a copy before July 1
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